BookExpo America
June 2, 2008 by james
Filed under James' Journal
After a hectic three days in Los Angeles at the BookExpo America, I am back in Toronto reflecting on the adventure.
The Expo was held at the L.A. Convention Center, in the heart of the downtown towers. The Staples Center, home of the hockey Kings and the basketball Lakers was right across the street.
Thousands of people from around the world attend this show. There are speakers’ events, educational seminars, a huge trade show featuring everything to do with books and publishing, and evening parties to mingle and network.
I spent the first two days with BookShorts executive producer, Judith Keenan, her Lyn Rosen, and a film crew, interviewing authors for Judith’s Moving Stories film company. Several minutes shooting prolific, best-selling author James Patterson was the highlight of our journalistic endevours.
I also had an opportunity to meet Hugh Hefner, founder of Playboy Magazine, and get an autographed copy of his forthcoming biography, “Mr. Playboy.”
William Shatner of Star Trek and Boston Legal fame was another star that I was able to meet and get a signed copy of his new book, “Until Now.”
Saturday night there was a great pool party at the super- funky Moroccan styled Hotel Figueroa. The outdoor pool, surrounded by a high wall and palm trees made the guests feel that they were really in another world. Waiters in fez hats, belly dancers, and Moroccan music all added to the incredible atmosphere.
Sunday morning was “autograph time” for author James to sign copies of Renaldo. My publisher, Booksurge Publications had everything all set up for me in the exclusive autograph area, and I had a great time meeting many new fans and giving away my book.
All in all it was a very rewarding, educational experience. I look forward to staying in touch with many of the contacts that I made at BookExpo America.
Now it is on to BookExpo Canada in Toronto on June 14-16.
Taking Off For BookExpo America!
May 29, 2008 by james
Filed under James' Journal
I am getting set to fly to Los Angeles today for BookExpo America. It will certainly be exciting. I am taking my camera, so I should have so good shots next week.Please wish me and Renaldo good luck!
Memories of BEA Past…
May 25, 2008 by james
Filed under Sports Journal
I am getting ready to attend BookExpo America in Los Angeles next Thursday. This is the publishing industry’s biggest trade fair in North America. It is a five day extravaganza involving every aspect of books and their world.
This is not the first time I have been to BEA. In June of 1997, I took a solo road trip with ten hardcover copies of RENALDO, the first batch of books ever produced, and motored from Toronto to Chicago.
I had reserved an exhibitor’s booth at the show in the small press section. Upon arrival at McCormack Place, which was the venue, the first order of business was to deal with the tradesmen that would physically set up my booth.
The way things got done in this show was that every tradesman was unionized, and they could perform only their designated task. So, one man brought the desk, chairs, and display table to the booth, another man put them in place, and a third man stapled the decorative drapery on the front of desk and display table.
The building was a whirlwind of activity and it was really fascinating to see the show take shape. Huge forklift trucks where buzzing everywhere depositing colored panels and carpeting to the right location so the other tradesmen could assemble the booths.
The location of my booth was quite good, as it turned out. I was adjacent to the large autographing area, which was mostly open space. Over the next three days I would see many of the world’s best selling authors mere yards away.
Because I was by myself, it was difficult for me to leave my booth and really take in the show. This is a lesson I remembered when I exhibited in Frankfurt Germany a few months later. Basically, in Chicago, the show had to come to me, I couldn’t go to the show.
Nevertheless, hundreds of people stopped by my booth to chat. I made friends with many of the exhibitors in the adjacent booths, so there was always someone to compare notes with and have a drink or dinner with after the show ended.
Two events stand out from my experiences at BEA. The first was the autograph session with Richard Simmons launching his new book, “Sweating to the Oldies.” Richard was walking around the show the entire three days in his tank top, short-shorts, and Afro hairdo held in place with a matching headband. He was extremely gregarious and funny, and actually put on an exercise show right in the autograph area. The place was packed, and many of his fans passed by my booth after the show.
The second event was much more ominous.
The booth directly across from me was rented by an Englishman by the name of David Irving. He was an independent author of some repute, or perhaps I should say, disrepute.
Mr. Irving’s claim to fame was that he insisted that the Holocaust in Europe during Hitler’s Nazi regime never took place.
He had written several lengthy books on the subject, which he proudly displayed in his booth at the show. The worst thing though, was that he constantly ran black and white videos showing the glory days of Hitler and the Nazis.
Mr. Irving was a large, friendly, well spoken man, probably in his mid-fifties. He was not dogmatic about his subject matter when I engaged him in general conversation, but I never queried him on his topic.
My father had fought in Germany during World War Two, and the whole premise that the Holocaust didn’t take place made me shudder with disgust.
It seems that I was not the only one upset with Mr. Irving’s presence at the show. On the second afternoon, I noticed three men engaged in a heated discussion with the controversial author. These men were dressed in the black traditional clothing that is worn by Orthodox Jews. They were obviously agitated with Mr. Irving, and all of a sudden, they took cans of spray-paint from their clothing and started to deface his entire display.
A scuffle ensued, in which Mr. Irving was punched and knocked to the ground. The three men were gone in an instant, and it was several minutes before BEA security, and then the police arrived.
All of the exhibitors that had witnessed the attack, including myself, were interviewed by the authorities. The end result was that Mr. Irving’s material was deemed too controversial for the show, and he was told to pack up and leave. He did this with much protest and fanfare…but really, good riddance.
As far as promoting RENALDO at the show was concerned, I met a publicist from Santa Barbara, California that was willing, for a fee, to investigate trying to get the novel sold through his contacts in the film industry.
I told him I would be in touch with him on my return to Toronto, gave him all the books I had left, and set off down the highway with some amazing experiences fresh in my mind.
McCreath at BookExpo America
May 29 – June 1, 2008: James McCreath will be attending BookExpo America, at the Los Angeles Convention Center. See the contact section of this site for inquiries.

